Kraft Technology Group Benefits CMS
User Research, Information Architecture, Interaction Design, Visual Design, Database Design, Frontend Development, Database Development, Backend Development, QA, Project Management
Jul 1999 - Aug 2003
While working for Kraft Technology Group (KTG), a local insurance broker approached us about building a website their customers could log into and view information about the insurance plans that had been sold to them. They also needed a system to manage the documents associated with each customer. Lastly, they wanted to eventually resell this as a product to other insurance brokers.
I had exclusively been designing and developing websites until this project landed. I got excited because this felt completely different. In the early 2000s, quantifying website success was difficult and highly subjective. There were a lot of opinions about what made a website “good” back then. With this project though, there were two different people I could design for. I could also change features to make them better. This was extremely appealing.
I started the project by interviewing the client about the types of information they wanted to show their customers when they logged in. I learned that some information and documents were shared across all customers. I also learned that each customer had information and documents that were specific to them. The output from this was an information architecture for the product’s content and navigation.
I then did a number of low-fidelity mockups for the different screens and reviewed them with the client. We went through a number of iterations before we landed on how content would be represented in the final product and how people would use it. Once this was decided, I produced high-fidelity visual designs. When those were approved, I created a development plan.
Development went well. I was the only web designer and developer at KTG at the time so I did everything from designing database tables to deploying the final product to our hosting environment. I shared functional prototypes with the client along the way to ensure we stayed on the right path. The client was beyond happy and used the product to serve their customers for a long time.
Sorry the screen shots for this project are pixelated. This project was completed before web browsers supported anti-aliasing and advanced CSS. It was also before retina displays existed and I no longer have the original source files.