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Work Experience

Watershed - Director of Product Design
Dec 2013 - Apr 2019 // Franklin, TN

  • Led product design for Watershed — a learning analytics platform — from initial prototype through company exit.

  • Facilitated research and feedback sessions with clients and prospects.

  • Coded custom data visualizations and UI components.

  • Created experimental xAPI, voice, virtual reality, and augmented reality prototypes.

Emma - Product Design Lead
Jun 2009 - Dec 2013 // Nashville, TN

  • Led mobile for Emma, iOS & Android, and launched the company's first app Emma Guestbook.

  • Product owner and lead product designer for the ESP market’s first interactive drag and drop email editor.

  • Researched, concepted, prototyped, and vetted experimental product ideas.

  • Managed and grew the distributed Emma UX team.

echo - UI Designer
Aug 2007 - Jun 2009 // Nashville, TN

  • Designed and launched the echo B2C ecommerce product which achieved an industry-leading 75% checkout conversion rate and directly contributed to a 52% annual increase in revenue.

  • Designed community engagement, Facebook integration, parental consent, form creation, community segmentation, and workflow management features.

Investment Scorecard - UX Designer
Mar 2005 - Aug 2007 // Nashville, TN

  • Led UX, UI, and marketing design efforts for ComplianceIQ — a financial services compliance management application — from idea to launch.

VF Imagewear - E-Business Analyst
Aug 2003 - Mar 2005 // Nashville, TN

  • Designed, launched, and managed the VF Imagewear B2B ecommerce product that achieved $120MM in annual recurring revenue.

Kraft Technology Group - Web Designer & Developer
Jul 1999 - Aug 2003 // Nashville, TN

  • Designed, developed, launched, and managed the Kraft Technology Group website CMS product that reduced website time to market.

Education

MTSU - BS in Mass Communications
May 1999 // Murfreesboro, TN

  • Emphasis in Digital Animation with minors in Art and English.

Download

PDF Resume

Contact

615.306.0690
geoffalday@gmail.com

Skills

User Research
Wireframing
User Flows/Journeys
Interaction Design
Prototyping
Usability Testing
Sketching
Visual Design
Storyboarding
Illustration
Animation
Video Editing
Writing

Tools

Adobe Creative Suite
InVision
Sketch
After Effects
Atom
Git
Unity
Xcode

Languages

HTML
CSS
JavaScript
C#
Swift